Merriam-Webster defines psychographics as “market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears).” When looking at donors, we
In previous posts, I outlined the Donor Decision-Making Process (DDMP) and the five channels of influence that influence potential donors. If you missed those posts, I highly
The Donor Decision-Making Process (DDMP) is the foundation of our Strategic Fundraising Model. You can learn more about the process every donor goes through in this
