DonorScan
Just as buyers of luxury vehicles differ in demographic, psychographic, life experience, and personal values from buyers of sports cars, donors to different types of nonprofit organizations vary as well; this is particularly true among higher-end donors. Those who give to children’s hospitals are different from those who choose to give to cancer centers. Donors to art museums have different goals, values, and backgrounds than donors to human service agencies.
Our DonorScan® research method and tool helps nonprofit leaders by identifying key donor traits, interests, and concerns, then developing donor personas. We also recommend key messages and even strategies to better target potential funders.
For those clients who desire greater assistance, we take data from the DonorScan® assessment and, working with your team, work to develop a strategic fundraising plan over the course of several months. The DonorPlan model is a strategic, disciplined approach to major gift fundraising and is fully described in our book More Money, Less Asking. Our public workshops have met with uniformly positive reviews. And our private planning sessions with individual organizations result in full-fledged strategic fundraising plans that nonprofit leaders and fundraisers use to succeed with their major gift efforts.