In this first in a series of three e-books, you’ll learn the five stages that every donor goes through before committing to make a donation. You’ll also learn the five channels you can use to influence potential donors in each of the five stages of the Donor Decision-Making Process. Understanding these concepts is fundamental to the next two books in this series.

Book 1 of the Strategic Fundraising Series. A New Understanding of Donor Behavior: The Donor Decision-Making Process